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If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away.

From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of showing up consistently.

We also talk through the creative strategies behind our best-performing LinkedIn posts, the emotional rollercoaster of watching metrics spike, and how to use tools to make content creation more efficient, without losing your voice. Whether you’re curious about leveraging new platforms or feeling stuck with Instagram, this one’s for you.

All that and more when you listen to this episode:

• Why we chose LinkedIn for a 30-day content experiment
• What we optimized on our profiles (and why it mattered)
• Full analytics breakdown: impressions, comments, reposts, and reach
• What made one post go semi-viral
• Why bold visuals and strong hooks are everything
• Our top post strategies: relatability, value, and tone
• Using ChatGPT without losing your voice
• What actually came from the experiment: leads, clients, and next steps
• How social platforms can still feel authentic if you lead with intention

Mentioned in this episode:

• Katie’s LinkedIn: https://www.linkedin.com/in/katie-johnson-659a9b67/ 
• Ilana’s LinkedIn: https://www.linkedin.com/in/ilanagriffo/ 
• Goodtype Studio: https://goodtype.us/studio
• Price with Purpose: https://goodtype.us/price-with-purpose
• The Kernference: https://thekernference.com

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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