Is your social media marketing on point? Do you know how to track when things are going well or when you’re struggling? How do you deal with haters? In this episode of Wingnut Social, Darla and Natalie channel their inner Kenny Rogers to deliver some stellar insight on social strategy.

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• [0:37] When do you implement changes?

• Kenny Rogers ‘The Gambler’

Instagram has some nifty tools to allow you to track how your posts are performing. In a business account, you can choose “insights” in the toolbar to track your stats. Natalie and Darla recommend two things it helps to track, and if they’re performing well—stay your course. 

1. Reach: When your reach is enticing 50% of non-followers to view your content. Your hashtags are working, keep going.

If either of these metrics is suffering, it’s time to reevaluate. Play around with different hashtags or copy on your posts until you find something that works! Tracking metrics doesn’t just apply to Instagram. Stay aware of your engagement and reach across platforms. But if it ain’t broke, don’t fix it! 

Darla and Natalie are brutally honest—time is money. Is social media eating up too much of your time? If you struggle with posting consistently and it isn’t your groove, delegate! Your talents are better served in the areas where you excel. For most of you, that’s spending your time designing. Especially when it comes to dealing with divisive comments. 

Unfortunately, not everyone on social media is there to build others up. The errant “That color is NOT what I would have chosen!” can leave you reeling. The ladies point out that’s it’s tough, but you have to take the high road and let it go. It’s time to fold your hand and move along. 

Darla and Natalie talk budgeting for social media and show off their vocal talent in this fun episode of Wingnut Social. Don’t miss it!

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