BCKRDS (pronounced back-roads) is a branding & design consultancy, based in Johannesburg. The consultancy was founded by SamuBelle and Wade Moonsamy. A year ago we met to collaborate to develop what Lutcha is - and would become as a brand. This podcast is the final stage of that process and officially our effort to present our brand to the world. Learn more about BCKRDS here https://www.bckrds.com/

BCKRDS (pronounced back-roads) is a branding &amp; design consultancy, based in Johannesburg. The consultancy was founded by SamuBelle and Wade Moonsamy. A year ago we met to collaborate to develop what Lutcha is - and would become as a brand. This podcast is the final stage of that process and officially our effort to present our brand to the world. Learn more about BCKRDS here https://www.bckrds.com/

What Makes A Brand - with Wade Moonsamy & Samukele Belle (BCKRDS)

What does it take to build a business in South Africa’s toughest conditions? Host Mashudu Modau sits down with the country’s most innovative entrepreneurs to uncover the failures, pivots, and breakthroughs that shaped their journeys. From building independent African media platforms to creating township-born sneaker care brands, and reimagining digital education for millions of learners—these are the untold stories of turning South Africa’s challenges into opportunity. Each episode is a masterclass in resourcefulness, innovation, and building in South Africa’s uniquely complex landscape.

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What Makes A Brand - with Wade Moonsamy & Samukele Belle (BCKRDS)

What Makes A Brand - with Wade Moonsamy & Samukele Belle (BCKRDS)

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