Alloy Personal Training Business

What Makes Personal Training "Personal"


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In this episode, Matt and Rick discuss what really makes small group personal training "personal." Spoiler alert- it goes beyond exercise technique and great workouts.

The lens that you have to put on as a business and as a trainer if you are to truly deliver personal training in a small group setting is treating each person as an individual.

Each person in front of you is unique in what they need from you as a business or trainer. Finding out what they need and helping them is what personal training is all about.

Delivering a great workout is just one part of helping them. They need help in other aspects of their lives. Things such as nutrition, stress, sleep, and other interests.

And remember that life has its ups and downs, and as a personal trainer, you've got to guide them through all these things.

That is what puts the 'personal' in personal training.

In our model here at Alloy Personal Training, we train a maximum of 6 people in a small group setting but apply our technology, systems, and expertise to keep the promise of being personal.

Tune in to learn more about the Alloy systems.

Key Takeaways

- Servicing personal training in a small group setting (02:36)

- The value proposition of personal training in a small group (05:50)

- What do people look for in personal training in and out of the gym (06:36)

- Delivering consistent customer experience (07:07)

- The 7 core tenets of personal training (09:50)

- Managing clients through their ups and downs (10:35)

- How to treat each person as an individual in a group (12:15)

Additional Resources:

  • The 7 Core Tenets Of A Great Customer Experience

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  • Alloy Personal Training
  • Learn About The Alloy Franchise Opportunity

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Alloy Personal Training BusinessBy Rick Mayo

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