LeBron James and Nike are under fire after unveiling a new sneaker meant to honour the civil rights leader Martin Luther King Jr. The shoe’s colour palette is inspired by the Lorraine Motel, the site of MLK.’s assassination in 1968. Elamin talked to culture critic David Dennis Jr. around the time of the shoe's unveiling about why this tribute missed the mark, and what the brand should have done instead.

LeBron James and Nike are under fire after unveiling a new sneaker meant to honour the civil rights leader Martin Luther King Jr. The shoe’s colour palette is inspired by the Lorraine Motel, the site of MLK.’s assassination in 1968. Elamin talked to culture critic David Dennis Jr. around the time of the shoe's unveiling about why this tribute missed the mark, and what the brand should have done instead.

LeBron James and Nike are under fire after unveiling a new sneaker meant to honour the civil rights leader Martin Luther King Jr. The shoe’s colour palette is inspired by the Lorraine Motel, the site of MLK.’s assassination in 1968. Elamin talked to culture critic David Dennis Jr. around the time of the shoe's unveiling about why this tribute missed the mark, and what the brand should have done instead.&nbsp;

What Nike got wrong about its MLK tribute shoe

Big laughs. Smart takes. Every day. Commotion is where you go for thoughtful and vibrant conversations about all things pop culture. Host Elamin Abdelmahmoud calls on journalists, critics, creators and friends to talk through the biggest arts &amp; entertainment stories of the day, in 30 minutes or less. Subscribe&nbsp;to&nbsp;<a href="https://subscriptions.cbc.ca/listmanagement/forms/podcastsnewsletter" rel="noopener noreferrer" target="_blank">Sounds Good: CBC's Podcasts newsletter</a>&nbsp;for the&nbsp;finest podcast recommendations and behind-the-scenes exclusives.

Society & Culture

Big laughs. Smart takes. Every day. Commotion is where you go for thoughtful and vibrant conversations about all things pop culture. Host Elamin Abdelmahmoud calls on journalists, critics, creators and friends to talk through the biggest arts & entertainment stories of the day, in 30 minutes or less. Subscribe to Sounds Good: CBC's Podcasts newsletter for the finest podcast recommendations and behind-the-scenes exclusives.

Big laughs. Smart takes. Every day. Commotion is where you go for thoughtful and vibrant conversations about all things pop culture. Host Elamin Abdelmahmoud calls on journalists, critics, creators and friends to talk through the biggest arts &amp; entertainment stories of the day, in 30 minutes or less. Subscribe&nbsp;to&nbsp;<a href="https://subscriptions.cbc.ca/listmanagement/forms/podcastsnewsletter" rel="noopener noreferrer">Sounds Good: CBC's Podcasts newsletter</a>&nbsp;for the&nbsp;finest podcast recommendations and behind-the-scenes exclusives.

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What Nike got wrong about its MLK tribute shoe

What Nike got wrong about its MLK tribute shoe

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