"Lights, camera, action!

You get a call from your hospital’s public relations office asking you to speak to the local news. Even though this isn’t your first time, your heart is pounding, with a mix of nerves and excitement. You start doubting whether you have anything valuable to say about the topic, even though, yes – you went through many years of medical school and residency before this moment. You are also worried about how to avoid looking foolish or unprofessional on-air. Or worse, how to avoid having your words taken out of context.

No? OK, then maybe that’s just me. There are still some key tips and tricks you should know to optimize your performance."

Tyeese L. Gaines is an emergency physician and branding and media coach.

She shares her story and discusses her KevinMD article, "8 things physicians should know before they’re interviewed by the media." (https://www.kevinmd.com/blog/2020/12/8-things-physicians-should-know-before-theyre-interviewed-by-the-media.html)