The Intentional Fundraiser Podcast

What Separates Great Nonprofits from Those that Struggle


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Feeling ike your #nonprofit is stuck in a cycle of “just getting by”? In my recent conversation with Alan Clayton, author of Great Fundraising Organizations: Why and How the World's Best Charities Excel at Raising Money, we explored what separates great fundraising organizations from those that struggle. Spoiler alert: it’s not just about having a great mission or a big budget—it’s about intentionality, leadership, and alignment.

Alan shared stories that gave me goosebumps, like how St. Labre Indian School found its true purpose and unlocked transformational growth. He also revealed why donors don’t give to organizations—they give to solve problems—and how understanding this simple truth can change everything.

We discussed that one of the biggest challenges nonprofits face is balancing immediate fundraising needs with long-term sustainability. What's Alan's advice? 

👉 Tune in for his answer!

Guest: Alan Clayton, CEO at Revolutionise International, International Consultant, Author

Resources: Show notes, links, and resources mentioned in this episode.

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The Intentional Fundraiser PodcastBy Tammy Zonker

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