In this special season finale of SHE-talks E-commerce, Lisa and Mel reflect on the highs, lows, and pivotal lessons of 2024. They share personal insights on managing challenges, pivoting when necessary, and fostering resilience in both business and life. It’s an authentic and inspiring wrap-up that provides real-world wisdom for e-commerce founders.

Lisa and Mel open up about the impact of running 16 events in six months, the evolving goals of SHE-com, and the power of a supportive team. They also discuss their most valuable lessons from interviewing powerhouse women on the podcast this year, from embracing bravery to focusing on what truly matters in business.

You’ll hear about:

✨ Team unity and mission: How having a strong mission and resilient team made all the difference during SHE-com’s most challenging year.

✨ Scaling back to scale up: Why Lisa and Mel are focusing on core business areas in 2025 and pausing some ventures that were non-essential.

✨ Staying true to your why: The importance of knowing your business’s core purpose, shared by both Lisa and Mel, and podcast guests throughout the year.

✨ Fortune favours the brave: Lisa’s mantra and how risk-taking and resilience set successful entrepreneurs apart.

✨ All-in commitment: Every successful SHE-com guest shared an unwavering belief in their business and never gave up on their dreams.

✨ Finding balance: Why “battle rhythm” is essential for sustained business success, along with handling stress and avoiding burnout.

✨ Favorite podcast moments: Lisa and Mel’s top guest episodes from 2024, featuring inspiring lessons from e-commerce trailblazers like Bianca from Our Cow and Kasey from Xali Organics.

Tune in as Lisa and Mel celebrate 2024’s challenges and triumphs, and get ready to approach the new year with renewed clarity, courage, and purpose.

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