The Floral CEO

What should you do with an inquiry that comes in to avoid being ghosted


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When you get an initial consult my first step is to start to help educate a client on pricing of flowers. In my response with asking key questions about their wedding I attach a brochure to help them get an understanding of costs.

Other questions I ask to help understand if they did note a budget so I can get more information to see if their budget is realistic.

  1. How many bridesmaids do you have?
  2. In addition to personal flowers do you need centerpieces?
  3. If you need centerpieces what is your approximate guest count?
  4. Can you send me your Pinterest board or 3 images that captures your floral vision?
  5. From a floral perspective what is one area you would like to focus on with your floral budget?

If they do not have budget noted- ask again. I see you did not fill out the budget section of my inquiry. Normally peoples budget for basic floral wedding needs is 10-15% with that in mind do you have any initial budget guidance so I can start formulating ideas for your wedding.

If this looks like responses that are in alignment with your design style and the pieces make sense with their budget then I will setup a time to meet to go through and formulate a formal estimate.

Then I make a Bloom board which is a visual proposal in Canva.

I put a deadline of 7-10 days and then followup if I have not received a reply within 3 days.

This process has transparency around pricing that helps you have customers that understand your basic pricing structure before you move forward with investing time in proposals and consultations.

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The Floral CEOBy Jeni Becht

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