In this episode, Chris O'Donnell, the President of the Select Service division at Aimbridge Hospitality, explains where select service hotels are heading and why technology only matters if it gives hotel leaders time back. Chris breaks down how the line between full service and select service has narrowed, how data is reshaping operational decision-making, and why traditional annual budgeting often carries inefficiencies forward year after year. He also shares how operators are using automation and analytics to improve profitability while keeping managers focused on guests and teams.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands