On this Friday edition of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest stories shaping freight right now — from layoffs and carrier consolidation to aggressive DOT enforcement and tightening compliance standards — before diving into two powerhouse conversations that deliver a true blueprint for brokerage success.

First up:

Malcolm is joined by Trent Tulloh, CEO & Founder of Forever Freight Broker, for a no-nonsense discussion on:

Why relationships (not AI) are the future of brokerage

How to build trust with carriers and shippers

Training brokers the right way

Why paying carriers fairly drives long-term growth

What new brokers are getting wrong — and how to fix it

Then Malcolm sits down in-studio with Seth Shaver, EVP of Sales at Steam Logistics, for a candid conversation on:

Grit, resilience, and longevity in freight sales

Building winning teams and culture in tough markets

Leadership lessons from scaling through multiple market cycles

What young brokers must understand to survive and thrive

This episode is packed with real talk, practical insight, and hard-earned lessons from leaders who’ve lived the freight grind — not just talked about it.

⁠Watch on YouTube⁠

⁠Subscribe to the WTT newsletter⁠

⁠Apple Podcasts⁠

⁠Spotify⁠

⁠More FreightWaves Podcasts⁠

#WHATTHETRUCK #FreightNews #supplychain

Learn more about your ad choices. Visit megaphone.fm/adchoices