The social media struggle is REAL for many online coaches – especially those who don’t necessarily *want* to use the apps for sales and marketing but know they *need* to in order to grow their businesses.

But hear me out: What if creating content could be fun and fulfilling? What if posting, sharing and having conversations on social media was (GASP!) enjoyable instead of soul-sucking?

If that sounds impossible or highly unlikely, this episode is for you.

Today, I’m sharing how I approach content creation and why it works so well for me, along with mindset shifts and easy changes you can make to improve your experience and relationship with social media. You’ll also get my perspective on posting things that have nothing to do with your offer… and what I have to say might surprise you.

In this episode, I cover:

The reality that sales and marketing are essential parts of your job as an online coach… *IF* you want to be successful [5:40]

Why social media platforms are so ideal for selling and promoting your coaching services [8:00]

The importance of mentally and emotionally getting on board with social media (and learning how to have fun along the way) [10:30]

How I approach content creation and why it works for me [12:40]

The problem with being too rigid, formulaic or calculated on social media [15:00]

Challenging your resistance to showing up on social media and creating content on a regular basis – what if you could enjoy the process? [17:40]

The sweet spot: Creating content you love that also helps you accomplish your marketing goals… and sometimes, just posting whatever you want [23:55]

Establishing social media boundaries to protect your mental health [25:30]

Trusting the process and staying consistent – even when it feels like nothing is going your way and no one is paying attention [30:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214