What to Expect on Your First Mailer (LA 1049)

Transcript:

Steven Butala:                   Steven and Jill here.

Jill DeWit:                            Hi!

Steven Butala:                   Welcome to the Land Academy show, entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:                            And I'm Jill DeWitt broadcasting from sunny Southern California.

Steven Butala:                   Today, Jill and I talk about what to expect on your first mailer. And usually I come up with these topics by myself in a dark room somewhere and Jill just plops down and does it with me. But today, and actually this week on all five of these episodes, we've got our camera guy, Daniel filming a behind the scenes, you know, video/I don't know what it'll end up being. We never know when it's going to end up being.

Jill DeWit:                            It'll be good.

Steven Butala:                   So you should check it out. The episodes may make little bit more sense when you see the back, behind the scenes part of it. Before we get into the topic today, let's take a question posted by one of our members on the landinvestors.com online community. It's free.

Jill DeWit:                            Sean asks, "My first mailer went out on July 15th and I have started receiving my first calls today. So 10 days later.".

Steven Butala:                   Perfect.

Jill DeWit:                            "I have a Vember number that I'm forwarding to PATLive. So all my calls get automatically recorded in Vember. Based in the seller responses so far, it's safe to say I didn't overprice." Good for him. [crosstalk 00:01:15] That means good response. "Oh, I didn't over price. Does that mean it's a lot of not happy people?"

Steven Butala:                   Well this whole today's topic, well let's just say it. Today's topic is what to expect from your first mailer. This is kind of what triggered it all. So congratulations on getting your first mailer out.

Jill DeWit:                            Exactly.

Steven Butala:                   That's the hardest part.

Jill DeWit:                            That's good.

Steven Butala:                   Getting the first mailer in the mail and then beginning to deal with it and develop your business from there is what this is all about.

Jill DeWit:                            And I think it's cool that he's recording all the calls so you can go back and listen to them later and get better with what he's doing over time. Maybe you get better at the questions that he's asking based on the seller responses.

Steven Butala:                   Yeah.

Jill DeWit:                            I think that's all. Or even just to laugh at later because I'm sure you have some good ones that are coming in.

Steven Butala:                   Yeah. We do the same thing. We record everything. We use a system called ... What's it called?

Jill DeWit:                            It's ... Well, streams and I can't think where it comes through, but Pentara.

Steven Butala:                   Yeah. Okay. This is the meat of the show. So it's 19 ... No. For you, it's like 2008-ish.

Jill DeWit:                            For me?

Steven Butala:                   Yeah. So I'm going to ask you a question.

Jill DeWit:                            Oh, okay.

Steven Butala:                   It's 2008. the first mailer goes out that you and I have done together.

Jill DeWit:                            Right.

Steven Butala:                   And so what's going through your head?

Jill DeWit:                            Bring it. I'm not scared at all. I'm like, "I want to see this in action." I was never afraid of it. I'm like, "Bring it. Make my phone ring" and I've always been like that. "Make my phone ring." Seriously because whatever it is, I'll do my best to turn it into something. That's always how it's been. And if ... And it's funny because I really do set out, make it my goal.