Description

In this episode, Ben shares the exact objection handling framework that's generated over $10 million in his cash practice—and $30 million across his clients. He breaks down the Triple A Framework (Acknowledge, Associate, Ask) and walks through real scripting for the most common objections you're facing: insurance, cost, "I need to think about it," and the patient who converts then cancels. You'll also learn when to use downsells like a discounted session or money-back guarantee to close with confidence—without ever feeling salesy. If you're losing patients at the point of conversion, this episode gives you a proven playbook to fix it.

Want to Keep Growing?

If you're a cash PT owner tired of losing patients at the point of conversion—or just ready to stop guessing and start scaling—we'd love to help. Book a free Practice Audit Call and we'll take a real look at where you are, what's holding you back, and what to focus on next. No fluff, just a clear path forward.

👉 Book Your Free Call Here

And if this episode gave you something useful, sharing it with another cash PT you know is the best compliment we could ask for.