In this episode, we explore the realm of influence, drawing inspiration from the legendary Robert Cialdini, known as the godfather of the influence literature. His pioneering research equips us with a toolbox of potent strategies to amplify the impact of our messages.

Join Martin as he responds to a listener's query by breaking down Cialdini's three crucial phases of influence. Dive deep into the art of persuasion and discover how to harness these principles to enhance your communication skills. Tune in now to learn how to make your message truly resonate and leave a lasting impression.

To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

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