08Having a lead magnet is an important part of your marketing strategy.

One of the unexpected surprises I had, when I was growing my staging business, is that I actually had to be the Chief Marketing Officer even ahead of being the Lead Stager in my business. And as you grow your business, the scale will be tipped for a period of time in the direction of spending way more time marketing than staging.  

In the beginning, I really resented the amount of time I spent marketing because it never felt like there was a direct return on that time. I had no idea that clients don’t start calling right away after a marketing encounter. But what I have learned is that there is typically a delay between our marketing efforts and getting new clients and that delay is totally normal in a business. Totally. Flipping. Normal. 

That means you really need to embrace digital marketing because it takes time and consistency to nurture the seeds that turn into clients. Lucky for us, with the internet, we don't have to do all of the heavy lifting ourselves.

You can rely on one of my favorite digital marketing strategies–the Lead Magnet. It may not sound sexy, but listen in and it just might become your new favorite marketing buddy too!

Click here to sign up for the waitlist for the next enrollment period for Rethink You, the year long mentorship program to help staging business owners see the road ahead, plan for it and grow, flow and thrive.

WHAT YOU’LL LEARN FROM THIS EPISODE:

• Where digital marketing falls into your overall marketing activities
• How to bridge the gap between your in-person marketing activities and bringing them into your digital community
• What’s a lead magnet and what do you need in place to make it an amazing marketing tool for you
• How to turn one idea into 11 different lead magnets

FEATURED ON THE SHOW:

• Get the Fab Free Lead Magnet Guide to growing your staging business by staying in front of your best clients in a non-salesy way
• Lori’s Instagram
• Rethink You Coaching Program