What’s Small, Itchy, and Worth a Multimillion Dollar Remedy?

05.18.2021 - By Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

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In this episode of Shopify Masters, Kelley Higney of cult-favorite mosquito remedy, Bug Bite Thing shares her strategy behind gathering thousands of positive reviews, geo-targeting social media ads, and what happened after that memorable Shark Tank appearance.

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