October’s serving up some wild marketing data, and Jay Schwedelson is here for it. From why company-name personalization suddenly skyrockets email open rates this month, to why it’s officially time to ditch your Instagram posts for reels, Jay breaks down the trends that actually move the needle. Plus, a surprising stat about ChatGPT content that’ll make you rethink your next prompt—and a hilarious detour into celebrity weirdness that you didn’t know you needed.

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Best Moments:

(00:59) Why using company names in subject lines boosts B2B email opens by over 30% right now

(01:59) The right time to drop “Black Friday” in your emails for maximum engagement

(02:43) Why regular Instagram posts are basically dead and reels dominate reach

(03:37) Instagram’s upcoming redesign proves it’s all about reels and DMs

(04:29) The top 50 AI phrases killing your engagement (and how to un-AI your writing)

(06:49) Kristen Bell’s bizarre anniversary caption that broke Jay’s brain

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Claim your offer now at jayschwedelson.com/emma