Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Friday used to be the day no one bothered sending emails, and now it's quietly become one of the two best days of the week, with Jay Schwedelson walking through fresh numbers from a 26 billion email study to prove it. There's also a quick read on how Alexa Plus is changing the way Amazon shoppers find products, why use case copy is suddenly the most valuable thing you can put on a landing page, and a real talk on which days webinars actually show up. Plus a Spotify logo panic that says a lot about how we're all doing.

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Best Moments:

(00:16) Omnisend pulled apart 26 billion emails and Friday quietly climbed into the top two send days of the week

(01:25) Sunday's 11 AM window delivers a 33.69 percent open rate, one of the strongest stretches anywhere in the week

(02:00) Spotify swapped its logo for a disco ball and the internet briefly lost its collective mind over an app icon

(02:34) Alexa Plus is rolling out across Amazon and use case copy like "best for" and "ideal if" is the new language AI shopping assistants reward

(03:54) Year over year webinar show-up rates on Fridays jumped from 27 to 35 percent, with Mondays sliding the other direction

(07:30) The book launches June 9th with all net author proceeds going to the V Foundation for Cancer Research