Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528


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Paying for an AI tool and quietly wondering whether you're getting what they promised? That nagging feeling just turned into a class action lawsuit, and Jay Schwedelson thinks it's the first of many in a world where nobody can actually measure what "usage" even means. He also makes a surprisingly convincing case for why dropping the work-email requirement on your forms is a win and not a leak, with detours through LinkedIn GIFs, a Netflix rom-com, and a bestseller list nobody saw coming.

Best Moments:

(00:35) LinkedIn is rolling out GIFs in comments, and why that matters more than it sounds

(02:45) The Claude Max buyer who expected 20X more usage and found he was getting closer to 6X

(02:56) Why "am I actually getting the AI usage I'm paying for" is about to become a recurring legal fight

(04:00) Year over year, 27% fewer companies are forcing a work email on their forms

(04:54) The case for letting job seekers use a personal email, and why your brand wins when they get hired

(08:16) "Stupider People Have Done It" lands at #87 on the USA Today list, with $130,000 raised for cancer research

...more
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