320 - Ever walked away from an event or promotion feeling like you “should” have done better? In this episode, Susie had a goal, didn’t hit it, and instead of spiraling… she transformed it into . If you’ve ever questioned whether you’re “cut out” for this business, this episode is for you.

What to Listen For

• The mindset shift that turned “I only sold two” into “This was wildly successful.”
• Why numbers don’t tell the full story and how to spot hidden wins.
• How Susie reframed her results in seconds after talking with her husband.
• Why missing your goals often leads to more growth than hitting them.
• How rejection stopped feeling personal, even when people said “no” to her face.
• The power of continuing the offer instead of declaring it over.
• How to recognize the ideas, momentum, and follow-up opportunities an event creates.
• The importance of documenting your wins (even the tiny ones).
• How a stronger self-concept makes you unstoppable in sales and marketing.

If you’ve ever walked away from a launch, event, or promotion feeling disappointed, this episode is going to console and motivate you all at the same time. Susie’s story proves that success isn’t measured only in sales, it’s measured in who you’re becoming in the process.

Give yourself the gift of 20 minutes that might just reshape your photography business forever. Hit play, and if it resonates, share this episode with a fellow photographer who needs it.

IMPORTANT LINKS

• Crack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevate
• Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.com
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercial

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• Connect with us on Instagram
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• Discover effective pricing and sales strategies for all portrait photographers.
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• Check out our recommended gear and favorite books.