302 - This episode dives into the sneaky little phrase we all use—“life happens”—and why it may be holding you back more than helping you cope. Heather shares a coaching conversation that will change how you handle disruptions, delays, and the real-life rollercoaster of being a business owner.

What to Listen For:

• The surprising mindset shift that keeps you from spiraling when things go wrong
• The hidden cost of saying “I’m just being realistic”
• What it means to truly own your choices as a business owner
• How your brain proves your thoughts right—good or bad
• Heather’s take on building margin into your deliverables
• Why judgment and shame only multiply the problem
• The story of Heather’s husband’s heart surgery—and what it taught her
• How to reframe unexpected events as neutral circumstances
• A tangible example of how to create a mental protocol for client deadlines
• How to shift into empowerment even during chaos

Running a photography business isn’t about perfectly sticking to plans—it’s about how you think when plans go sideways. This episode is your permission slip to drop the guilt, ditch the drama, and approach challenges like the boss you are.
 
Hit play to hear the full conversation—and if this resonated, make sure to subscribe and leave a review!

Additional Resources:

• Join the free challenge: www.hairofthedogacademy.com/4C4W
• Master the craft of pet photography: www.hairofthedogacademy.com
• Join the Freedom Focus Formula: www.freedomfocusformula.com
• Crack the code to more clients with Elevate: www.freedomfocusformula.com/elevate
• Learn commercial pet photography: www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.