Alloy Personal Training Business

Where Are We Headed?


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In this episode, Rick and Matt outline the vision for the future of the Alloy Training Franchise, detailing how we plan to achieve our dreams while maintaining our core values and commitment to franchisee success.

At Alloy, we understand that rapid growth must go hand-in-hand with unwavering support for our franchisees. As we expand, our top priority is to stay ahead of the curve and be fully equipped to provide assistance to our franchisees as needed.

Rest assured, our goal is to grow with integrity, ensuring that each franchisee receives the guidance and resources required to thrive. We firmly believe that our success lies in the success of our franchise partners.

As we continue on our growth trajectory, questions often arise about whether we will seek external funding or consider selling a portion of the company. While we don't rule out these possibilities, our primary focus is on organic growth and preserving Alloy’s unique culture as we scale rapidly.

Tune in to this episode as Matt and Rick discuss the Alloy goal of 800 locations awarded by 2030. 

Rick addresses the ramp to scale and how franchisees will receive proper support, when and if there will be a partial equity sale, and how Alloy plans to keep the current culture intact through these critical phases. 

Lastly, what happens if Rick gets hit by a bus :) Enjoy!

Key Takeaways

- Where is Alloy Franchise headed? (03:41)

- Addressing the recent negative press around fitness franchising (06:00)

- Alloy’s plan to support franchisees (09:40)

- Will Alloy ever get sold? (11:42)

- Keeping the culture intact as we scale (14:54)

- What happens if Rick is not there (18:08)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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Alloy Personal Training BusinessBy Rick Mayo

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