Jeff Sekinger was born in Pittsburgh, Pennsylvania but was raised in Columbus, Ohio after his family relocated when he was five years old. From a young age, he always had a knack for the business and finance world as he grew up with entrepreneurs for parents. When they divorced, he noticed the financial toll his family’s finances took. He developed his drive for financial success after seeing both sides of what money can do. Jeff started his professional life in corporate finance after graduating with his bachelors degree from the University of Kentucky in 2016. In 2018, he soon found himself in tens of thousands of debt. While working at J.P. Morgan, he started writing business plans for startups as a side hustle. He noticed startups also needed capital to start and operate their ventures and quickly jumped into the credit niche. Simultaneously, Jeff began building his personal brand on Instagram, teaching the exact strategies he was using in the business and on himself to break out of the financial hole he dug himself into. After declaring the outside business activity, the bank denied his side hustle and social media presence. Jeff took this as a sign to pursue his passion and left the company in late 2018. After 6 months of working on his personal brand, he launched an info product called Credit Secrets that quickly exploded and exceeded his previous corporate salary. Jeff now has over 500,000 Instagram Followers and over 38,000 YouTube Subscribers. His info products became the core products for what is now known today as O Percent. The company focuses on financial education and consulting programs that helps small businesses start and scale with low interest capital in order to ultimately make investments that create more freedom in their lives. Today, 0percent.com has over 45 employees, has consulted thousands of companies and is responsible for tens of millions of dollars in funding for small businesses across the United States.