Our question this week comes from Teresa of the Homeschool Mama SelfCare Podcast. Teresa's asking us about the optimal position of podcast ads so as to optimise their impact and minimise the chance of them annoying the listeners. 

On this episode, we cover:

• Is there a "right" time to play a podcast ad
• The difference between pre, mid, and post-roll ads
• The difference between pre-recorded and host-read ads 
• How you can make ads part of your content
• And why ads might not be essential to the monetisation of your show, going forward. 

This episode was sponsored by (and made with) Alitu, The Podcast Maker. 

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