Where to get Mobile Home Data Because its Not Real Estate (LA 947)

Transcript:

Steven Butala:                   Steve and Jill here.

Jill Dewitt:                           Good day.

Steven Butala:                   Welcome to the Land Academy show, entertaining land investment talk. I'm Steven Jack Butala.

Jill Dewitt:                           And I'm Jill Dewitt, broadcasting from sunny southern California.

Steven Butala:                   Today, Jill and I talk about where to get mobile home data because it's not really real estate.

Jill Dewitt:                           Exactly.

Steven Butala:                   Or is it?

Jill Dewitt:                           Or is it?

Steven Butala:                   Before we get into it, let's take a question posted by one of our members on TheLandInvestors.com online community. It's free.

Jill Dewitt:                           Option B asks ... Interesting user name. "Has anyone have," ... What does and ... "Anyone have feedback on hand written envelopes versus window envelopes." Here we go. "Has it been making that much of a difference in a response rate? Thanks." Oh good, some of our members already answered back that we have here. Thank you. Kevin wrote, "Dear Option B, that is not something that we do here. We do high volume, digitally printed mail stuffed into window envelopes with postage for about the same price of a stamp. Rather than worry about increasing our response by .05 or less, we just send more mail, tons of mail every month." I think that, that's one of those things too, by the way, hand written, whether it's really hand written or it's made to look hand written, it just, A it doesn't look professional, and B I don't think it sends the right message.

Steven Butala:                   I've spent, like everything, spent a tremendous amount of time and energy failing.

Jill Dewitt:                           That's right.

Steven Butala:                   I have done hand written letters.

Jill Dewitt:                           It's true.

Steven Butala:                   I have done machine hand written letters, so it makes it look like they're hand written. I've tried postcards. I've tried putting a dollar inside an envelope. I've tried putting all kinds of stuff on the front of the envelope, like, "Offer for your real estate inside!" Nothing, nothing works better than sending a professional business envelope with nothing on the front. In fact, in House Academy, I spend a whole chapter on how exactly this mailer should look with picture examples of how you do it. You want to model the outside of your mailer, regardless of the real estate type that you're purchasing, all the way down from the cheapest piece of land to the highest piece of commercial property, to make it look like you're receiving a new credit card. That there's nothing on the outside except what's required, because you have to open it to see ... The whole point to sending a letter is just to make it look like you have to open it.

Steven Butala:                   I've tried putting stamps on there because I thought that bulk mail ... The way we have it now it's a bulk mail permit on the envelope. I thought that would affect it. So, Kevin's 100% right. Actually even Kevin, I would take this further than Kevin says, our moderator on Land Investors. I don't think a hand written envelope would even increase your percentage. In fact, I know it won't.

Jill Dewitt:                           It's true.

Steven Butala:                   You and your spouse are sitting around and you get a letter, and you're eating breakfast and having coffee and talking about stuff. And you or she opens it, gets it, and you don't know what it is. He or she opens it. It says, "We want to buy your house for $180000," and you both know that your house is worth 200000. It's all well written and it's got a dot com on there, and it's nothing but respectful. It says, "Yes your house is three bedrooms and two baths,