The question is, “Who do you work for?” We hear a true and acute story from Zig Ziglar about two men who started with a company at the same time. 20 years later one was still working for the company and one was the president. A stark difference. The reason cited by the one still just working for the company is he merely went to work for the money. So I put this question to the Ziglar audience, “I work for (blank)”, Who do you do your work for? Who are you serving?” Great responses from so many varieties of industries that really pulls our attention to just exactly what we all are...working for, and we hear from an equal amount of employees and business owners.