Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re asking a big question: Who are you making your podcast for?

The thing is, unless you know exactly who you’re making your show for, and why you’re doing it, you’ve got no chance of growing an audience.

Let’s imagine a personal trainer who’s making a health and fitness podcast to market their business. Their target audience might be people who are interested in healthy eating, weight loss, or HIIT training, or bodybuilding.

Or, let’s imagine a hobbyist who loves zombies and post-apocalyptic fiction. Their target audience would simply be folks with the same really specific passion. They might be fans of TV shows like The Walking Dead, and video games like Resident Evil.

It's a good idea to sketch out what’s known as your “avatar”. An avatar is a made up person that represents your ideal listeners in the real world. You make this detailed - with a name, age, job, background, likes, dislikes. You make this as real as you can, so it's someone you can know, deeply. The benefit then is that, with each episode you plan out, you can ask yourself the question “would Jane (my avatar) like this?” Asking that question is the key to making really compelling content, every time.

For a really detailed look at how to create your avatar, and a bunch of examples, go to ThePodcastHost.com/listener

Support the show