In this episode of the Dance Principles United Podcast, Amanda and Bec take you behind the scenes of their recent trip to Melbourne and dive deep into a game-changing strategy for dance studio owners—creating an ideal client avatar.

Meet "Jamie"—a fictional (but very real) representation of the perfect studio parent. Discover how defining your own "Jamie" can revolutionize your marketing, branding, pricing, costumes, and even social media content.

You'll learn:

✅ Why studio owners often market to their peers instead of potential clients (and how to fix it).

✅ The key characteristics of an ideal studio parent and why specificity matters.

✅ How understanding Jamie's lifestyle, spending habits, and values can attract the right students.

✅ Why your marketing should focus on what parents care about—not just dance jargon. If you've ever struggled with reaching the right clients or want to streamline your marketing, this episode is a must-listen!

✨ Bonus: Want help crafting your own ideal client avatar? Send us a DM, and we'll share our exclusive Ideal Client Avatar Worksheet!

🔗 Join the Dance Principles United Tribe for 2 Weeks FREE! Click the link in our show notes to sign up today.

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