Mario Dedivanovic is a beauty tastemaker of the highest order. His makeup career began over 20 years ago when he first stepped foot into a Sephora. Since then, he’s created viral looks for celebrities such as Kim Kardashian and shared his knowledge and methods with thousands of makeup artists in live MasterClasses. Finally, in 2020, he created his namesake brand, Makeup by Mario. This week, he’s talking through entering his soft era, developing products with intention, and how you should actually be applying your concealer.