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Who Your Customers Want to Become
Michael Schrage, research fellow at MIT Sloan School's Center for Digital Business and author of the HBR Single "Who Do You Want Your Customers to Become?"
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By Harvard Business Review
4.3
17101,710 ratings
Michael Schrage, research fellow at MIT Sloan School's Center for Digital Business and author of the HBR Single "Who Do You Want Your Customers to Become?"
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