At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know.
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Why a Footballer Warned us About Nuclear War

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Warning. This episode contains explicit language. 
In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand. 

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The persuasive power of profanity

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.

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The speech that put a man on the moon

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

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“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. 

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FBI hostage negotiator shares his worst mistakes

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

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Why a Footballer Warned us About Nuclear War

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