There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why. 


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The infamous Frosties ad: https://youtu.be/4S6N_gQPYIM


Steve Jobs reveals the MacBook air: https://youtu.be/kvfrVrh76Mk


Listen to the full episode on Steve Jobs: https://tinyurl.com/yekpvk8u


My LinkedIn poll: https://tinyurl.com/3zvxmvrf


Illusion of Choice: https://tinyurl.com/mrxduj97


The Choice Factory: https://www.richardshotton.com/the-choice-factory

Why ads that rhyme stand the test of time

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

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Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
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“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. 

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile

FBI hostage negotiator shares his worst mistakes

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

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10 pricing tips from 10 pricing experts

In today’s episode of Nudge, Rory Sutherland explains:

When to tell smokers to quit smoking 
How to double McDonald’s orders 
Ways to make Londoners recycle 
Why pensions schemes are broken 
How to make high earners pay more tax

You won’t want to miss this. 
(Warning this episode contains explicit language).

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
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“It's How McDonald’s Make Men Binge” Rory Sutherland

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. 

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

Reddit ads: https://imgur.com/a/BsCwx7n 
Reddit ads results: https://imgur.com/a/iEB4W79

Why ads that rhyme stand the test of time

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