Nudge

Why ads that rhyme stand the test of time

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There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why. 


  • Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
  • The infamous Frosties ad: https://youtu.be/4S6N_gQPYIM
  • Steve Jobs reveals the MacBook air: https://youtu.be/kvfrVrh76Mk
  • Listen to the full episode on Steve Jobs: https://tinyurl.com/yekpvk8u
  • My LinkedIn poll: https://tinyurl.com/3zvxmvrf
  • Illusion of Choice: https://tinyurl.com/mrxduj97
  • The Choice Factory: https://www.richardshotton.com/the-choice-factory
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    NudgeBy Phill Agnew
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