<p>As Amazon’s enforcement evolves, sellers are turning to AI to draft appeals—but is it making suspensions worse? Chris McCabe and Leah McHugh uncover why AI-generated appeals are often ineffective, how Amazon detects them, and why a strategic, human approach is still the key to reinstatement.</p><p></p>

As Amazon’s enforcement evolves, sellers are turning to AI to draft appeals—but is it making suspensions worse? Chris McCabe and Leah McHugh uncover why AI-generated appeals are often ineffective, how Amazon detects them, and why a strategic, human approach is still the key to reinstatement.

Why AI is Failing at Appeals & What to Do Instead

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe.   Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.  

We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions.  We answer questions around things like, How does Seller Performance investigate a seller before taking them down? What do they need to see in an appeal, to reactivate the account for future selling?  What are common mistakes that sellers make trying to get reinstated on Amazon? 

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This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate a seller before taking them down? What do they need to see in an appeal, to reactivate the account for future selling? What are common mistakes that sellers make trying to get reinstated on Amazon? RSSVERIFY

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Why AI is Failing at Appeals & What to Do Instead

Why AI is Failing at Appeals & What to Do Instead

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