Video podcasting is no new thing. But it's more talked about than it ever was. YouTube are in the early stages of getting into podcasting, whilst Spotify have finally jumped into the pool, too.

But does this mean that everyone should now be creating video as well as audio content? Or has a lot of this stuff been exaggerated and blown out of proportion?

Undoubtedly video, if done well, can be an excellent compliment to your audio and written content. But it isn't some magic bullet that's going to automatically quadruple your audience.

On this episode of Podcraft, we discuss the pitfalls of video podcasting, and help you make a more informed decision on whether it's right for you and your podcast.

Captivate Blog - https://www.markasquith.com/youtube-case-study/

Video Podcasting Guide - https://www.thepodcasthost.com/planning/should-i-make-a-video-podcast/