Shopify Masters

Why an MBA Was Important for This Entrepreneur

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Sali Christeson quit a corporate job to pursue the dream of building a fashion brand for ambitious women to look and feel good while breaking barriers.

Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills.

In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up.

For more on Sali Christeson, ARGENT, and show notes: https://www.shopify.ca/blog/argent-mba

Tune in to learn

  • Why you might want to get an MBA before starting your business
  • What is a brand book and what needs to go in a brand book
  • How do you measure that you are making progress with building your brand

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