Why Are Estate Agents So Bad at Marketing?

Estate agents, let’s be honest, marketing isn’t always our strong suit. But why is that? In this episode, I’m joined by marketing expert and fractional lettings director, Toby Martin, who uncovers the reasons why estate agents often miss the mark with their marketing and how you can start standing out.

Toby explains how estate agent marketing can often feel like a missed opportunity, using a clever speed dating analogy to show how we should be impressing clients in a matter of moments. He also dives into how using the same tired content, like listing posts and generic reviews, can make your business blend in with everyone else.

But it’s not all doom and gloom! Toby shares actionable tips on how to create memorable marketing strategies that actually connect with clients. From using personalised videos to offering unique insights, it’s about adding value before your clients even pick up the phone.

Want to make a real impact in your market? Listen now!