This week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about:

• Domain authority with search engines and what that means
• Keywords, search traffic and backlink strategies
• And why you absolutely need a backlink strategy plan to supplement your content strategies in order to grow with search engines

It's a great way to understand new developments in SEO and to demystify it all. So much to learn!

Connect with Abbey & Courtney:

Duo on Air: https://duocollective.com/duo-on-air-marketing-podcast/ 

Website: https://duocollective.com/ 

Instagram: https://www.instagram.com/duo.collective/ 

Email Newsletter (Tuesday Tips & Sips & SEO Squeeze): https://duocollective.com/subscribe  

DIY SEO Course Waitlist: https://duocollective.com/seo-on-tap

4 FREE Ways To Find Keywords: https://duocollective.com/free-seo-tools

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ 

Find Rachel www.rachelsmith.com.au    Find Lynne www.lynnetestoni.com    Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co