Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share.

In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to transparency, and what most brands don't realise they're doing wrong.

Expect plenty of candour on what real audiences want, and a welcome reality check on how we can all work to improve and compete with our new competitors.