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Why Channel 4 is on the move
Channel 4 has announced that it will open a new headquarters in Leeds. Alex Mahon, Channel 4 CEO, discusses this and her wider strategy. Also in the show, Keith Weed, Chief Marketing and Communications Officer of Unilever, one of the world's biggest advertisers.
Presenter: Amol Rajan
Producer: Richard Hooper
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By BBC Radio 4
4.4
2828 ratings
Channel 4 has announced that it will open a new headquarters in Leeds. Alex Mahon, Channel 4 CEO, discusses this and her wider strategy. Also in the show, Keith Weed, Chief Marketing and Communications Officer of Unilever, one of the world's biggest advertisers.
Presenter: Amol Rajan
Producer: Richard Hooper
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