Consumers are still spending, but their priorities are changing.

Barbara Kahn, Patty and Jay H. Baker Professor of Marketing at the Wharton School of the University of Pennsylvania, explains why retail sales remain resilient despite inflation and economic uncertainty.

She explores the growing demand for value, wellness, and memorable experiences, the challenges facing aspirational luxury brands, and the uneven performance of shopping malls. Kahn also discusses how retailers can respond to changing consumer behavior while managing inventory, debt, costs, and expansion.

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