While your own freelance website is very important, optimising your Google My Business (GMB) profile is absolutely critical if you want to maximise your visibility online and bring warm leads your way. In this episode, we chat to digital marketing consultant Katie Hull about how to make your GMB profile the best it can be, including:

• What Google My Business is, how to access it and how to get the benefits of it
• How to set it up and what's important to include, from service areas to products
• Why neglecting it could mean other freelancers rank above you
• How to use it to showcase your wares and put you in the best position to compete with the big players out there (including freelancers marketplaces)
• Why the more you feed your GMB, the better visibility you'll get
• How to use UTM tracking codes to find out if your leads are GMB ones
• What kinds of visuals to use if you're a service-based business and not a shopfront
• How to use GMB to stalk your competitors and get ideas on tweaking your profile
• Lots more!

Where to find Katie

LinkedIn https://www.linkedin.com/in/katie-hull-01717935/

Twitter https://twitter.com/LadyHull

Facebook https://www.facebook.com/HulloCommunications

Website https://hullocommunications.com.au