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In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss why discounting is not a good marketing strategy for podiatry practices. They delve into the negative implications of discounting, including attracting the wrong patients, setting unrealistic expectations, and diminishing the perceived value of services. 

Tyson also shares personal anecdotes and experiences, emphasizing the long-term consequences of consistent discounting on both the clinic's financial health and the quality of services provided. Tune in to learn why maintaining full pricing is crucial to a sustainable, profitable practice.

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