Marketing Specialist at Sandals Resorts International, Wesley van der Hoop, discusses why he is so passionate about SEO. In this episode, Wesley shares his perspectives on: How SEO enhances a company's online visibility and organic growth, common misconceptions about SEO in digital marketing strategies, evolution of SEO strategies and their importance for businesses today, key performance indicators for measuring SEO success, and advice for businesses aiming to improve their SEO performance.  Show Notes

Connect With: 

• Wesley van der Hoop: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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