Creative Control

Why inventor Simone Giertz is making products that actually work now


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One would think an inventor's job should be identifying a problem and building an innovative solution to fix it. Simone Giertz has been great about the first part but intentionally "shitty" about the second. For most of her career as an inventor and content creator, Simone has been the self-proclaimed "Queen of Shitty Robots" with inventions that were never meant to be anything more than a punchline. But a brain tumor forced her to stop hiding behind her shittiness and realize her dream of creating and selling products that actually work.

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Creative ControlBy Fast Company

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