Amazon sellers are increasingly baffled by Amazon's inconsistent policy enforcement, with some accounts ending up suspended while others with the same issues remain active. In this episode, Chris and Leah examine the confusion surrounding these enforcement discrepancies, focusing on cases where sellers are deactivated while the problematic listings continue to stay live with other sellers. They discuss why this inconsistency occurs, the challenges Amazon’s internal processes face, and how sellers can protect their businesses in this unpredictable environment.