Is Rightmove’s dominance finally coming to an end? In this thought provoking conversation, property industry veteran Mal McCallion shares why he believes a major shift is happening in how people search for homes, and what it means for estate and letting agents across the UK.
With decades of experience launching names like Zoopla, PrimeLocation and now ModelProp, Mal explains how artificial intelligence is starting to do what the internet did to print in the early 2000s. He reveals how tools like ChatGPT are already allowing buyers to bypass portals entirely, using natural language to search directly across the web, including estate agents’ own websites.
This isn’t a distant future scenario. It’s happening now. And agents who take the time to understand AI, and how it can support their business, will be the ones who thrive as the market evolves.
Listen to the full interview, share your views in the comments, and join the conversation on where the UK property market goes next.