Uncensored CMO

Why it’s time for a new brief - Alex Myers


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What we covered in this episode:

  • Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hard
  • How those brands that have gone dark and said nothing will be worst affected
  • Why Brewgooder’s work during the crisis has been impressive
  • How brands can do things without looking like they’re just jumping on the COVID bandwagon
  • Are there any signs of things getting better for clients?
  • How has Manifest changed in the past 3 months and what is going to stay permanent
  • Why they love the office
  • Advice - write your brief. There is an opportunity for you to recast your brand in the ‘new normal’. We won’t ever get a chance to hit the reset button again!
...more
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Uncensored CMOBy Jon Evans

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