Most agencies are “just another insurance option.” Not you.

In this episode, Michael Jans reveals the true origin and power of the Unique Selling Proposition—drawing on lessons from advertising legends, Dan Kennedy’s 7-point framework, and decades spent guiding agencies to top-tier growth, margin, and valuation. You’ll learn:

Ready to build the USP that sets you apart—and wins?

Download your free USP brainstorm prompt at ValuationPlaybook.com or email [email protected] for direct access.