Zeb Lowe sits down with Rick Grant to unpack why “more content” isn’t the answer and why clarity, authenticity, and narrative structure matter more than ever. They dig into what actually makes content stick, why audiences are tuning out polished but hollow messaging, and how brands can define thought leadership without sounding like everyone else.

Here's a glimpse of what you'll learn:

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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire's Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.